| ORANGE
Tailor-made
communications for each customer
 
The
competitive nature of mobile phone retail sales makes it difficult
to adapt offers at the speed dictated by the market. Because of
constantly changing promotional efforts, it is virtually impossible
to adapt in-store messages in real-time with traditional printed
materials.
This
is why Orange decided on a sophisticated digital signage solution
for its new generation of outlets. In 2004, MarketForward was chosen
to implement this new communication channel based on their expertise
in all dimensions of such a project: conception of the system, installation,
network maintenance and operation, and content production and distribution.
The
main advantages of this digital signage network are:
-
allows for different messages to be displayed on different types
of screens throughout the retail space to facilitate the customer’s
journey inside the store environment.
- controls messages in real-time so that offers can be changed within
minutes
This
revolutionary new approach is currently being deployed from north
to south in France.
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