| Saatchi
& Saatchi
How
one of the world's most creative Networks makes the most of
its wealth of ground-breaking ideas.
 
Saatchi & Saatchi's
reputation for outstanding creative ideas goes right back to
its birth in 1970.
Now,
its Network of over 140 offices in more than 80 countries works
with over 50 of the top 100 worldwide advertisers, and with more
than half of the top 20 most valuable global brands.
With
almost 7000 Saatchi people around the world, Saatchi & Saatchi
recognized the importance of being able to store, share and distribute
their ideas, both current and historic.
So
Saatchi & Saatchi began working with MarketForward at the
end of 2004 to create an online multimedia creative archive, and
the means for this rich resource to be accessed by Saatchi people
everywhere as easily and efficiently as possible. In other
words, with just a few mouse clicks.
The
collaboration resulted in a special presentation module being
added. This allows users to download customized multimedia reels
(including video, print, audio and web ideas) to digital
players in any specified Saatchi & Saatchi Network office.
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