voyages-sncf.com

Online activity meets offline impact

As a leader of the online travel industry in France, voyages-sncf.com manages thousands of constantly-shifting offers for airline and train tickets, rental cars, hotels and vacation packages. Because of the reactive nature of their business, traditional modes of advertising did not seem like a good fit for voyages-sncf.com. However, by marketing primarily online, they were missing out on the breadth and impact of outdoor advertising.

In 2004, voyages-sncf.com decided to marry the speed of reactive internet marketing with the exposure of outdoor signage by using the Siren™ digital media network in the Paris subway. MarketForward studio was selected to produce the campaigns because of their ability to transpose internet-based creative material into the traditional medium of billboards.

MarketForward studio met the challenge with more than 120 films produced in less than nine months over five different campaigns, with daily renewals of offers based on information that was sometimes available only hours before air time. Campaigns like Départs en or, Ventes flash TGV, and Offres séjours have been seen by millions of passengers in the Paris subway everyday.