| ORANGE Tailor-made communications for each customer
The competitive nature of mobile phone retail sales makes it difficult to adapt offers at the speed dictated by the market. Because of constantly changing promotional efforts, it is virtually impossible to adapt in-store messages in real-time with traditional printed materials. This is why Orange decided on a sophisticated digital signage solution for its new generation of outlets. In 2004, MarketForward was chosen to implement this new communication channel based on their expertise in all dimensions of such a project: conception of the system, installation, network maintenance and operation, and content production and distribution. The main advantages of this digital signage network are: -
allows for different messages to be displayed on different types
of screens throughout the retail space to facilitate the customer’s
journey inside the store environment. This revolutionary new
approach is currently being deployed from north to south in France.
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