Metrobus

When display becomes reactive and flexible

Before Siren technology, display was perceived as a unflexible media and less striking compared to the daily press, the radio or television.

In developing the first 100% digital display in the Paris subway, Metrobus can now propose to its clients to play different media creations at selected times during the day or week in selected locations (Stations)

The network is able to diffuse video or animated creations in high quality with high reactivity, as expected by the advertising business.