McDonald’s

Siren Simplifies In-Store Customer Communications

When you have multiple promotions -national, local, breakfast and lunch items - occurring simultaneously,in-store signage competes for space and attention. That's why McDonald's Corporation partnered with MarketForward to implement a digital menuboard system.

Siren's Dynamic Digital Signage lets owner-operators instantly update content and customize promotional messages to support the sales goals of individual locations. All while improving the cluttered condition of in-store messaging space. Customers now see clear and concise information, specific to the store and time of day they visit.