| Publicisdrugstore Digital displays compliment cutting-edge public space
Publicisdrugstore, a popular public space in Paris, was initially created in 1958 and completely renovated in 2004. Located at the very end of the world-famous Champs Elysée, publicisdrugstore offers restaurants, boutiques, an international newsstand, a bookstore and a movie theater. Digital screens are used to relay news and events generated from the different spaces within the complex, 365 days a year from 8 AM to 2 AM. The
mission of the MarketForward studio was to create content that respected
the unique look and feel of this extraordinary place. A subtle interpretation
of this high-end concept was required in order to create content
that exists in symbiosis with the environment and enhances the imaginative
architecture and sophistication of the location.
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