Dacia

The inspiration of economy

Renault is, without a doubt, one of the most daring brands of the automobile sector - always striving for new concepts and reinventing the rules of automotive marketing. Renault did not deviate from its philosophy when launching in Europe the Dacia brand and its star product Logan.

What are the secrets of Dacia’s success? A dedication to cost control, productivity and efficiency whether in the creation, distribution and fabrication of their cars or in their sales and advertising strategy.

When Dacia asked for an advertising management platform that matched their corporate philosophy of simple yet high-quality solutions at a minimum cost, Publicis recommended BrandGuard.

BrandGuard provided a tool capable of delivering instantaneously the high-definition files needed to create a print or radio campaign, a mailing or Internet project or even a TV commercial. Using a unique, secured central storage area with virtually an unlimited capacity and the ability to gain access from anywhere in the world, BrandGuard delivered on Dacia’s demands for an economically effective system that is quick and easy to use.