ASDA

A new in-store media that boosts sales

Along with offering popular products at everyday low prices, ASDA believes in-store communication is essential to maintaining and growing customer satisfaction. This is why ASDA, a Wal-Mart subsidiary in the UK, chose to test an in-store digital signage network as a way to help customers discover new products and to react to offers customized to meet their needs.

Since the launch of the trial with MarketForward in September 2004, ASDA Live, a true, customer-minded channel, racks up the success stories:

- strong participation from strategic partners like Coca Cola, P & G, L’Oréal, Nestlé, Unilever and Reckitt Benckiser
- positive customer feedback in survey after survey
- an average increase in sales of 13% for the promoted products, an additional proof that the customers have adopted this new communication channel as a source for reliable product information