Creative Asset Management

Improve the management and productivity of your brands

BrandGuard: is a set of modular tools based on Internet Technology that enables organizations to:
- facilitate collaborative work with partners and agencies by streamlining creative processes
- optimize the distribution of creative materials and campaigns
- simplify the localization and personalization of creative content
- better control production costs

MarketForward assists you in each stage of your project:

- upfront consultation and needs analysis
- deployment of BrandGuard without any additional IT investment
- daily support and maintenance once tool is deployed
- evolution of our solutions to best respond to changing global objectives

BrandVault: is the core asset management and archiving repository that manages a multitude of media types and manages access and distribution across all levels of the organization. BrandVault facilitates:
- Uploading of assets, individually or in groups.
- The storage of media in its highest resolution, conversion of media into a wide variety of requested formats for output
thereby eliminating the need to store multiple versions of the same media.
- Creation and management of customized metadata for multiple categories of media and users.
- Annotation of workflow to distribute creation of metadata for assets across teams.
- Previewing of assets through a robust engine that optimizes speed of access, resolution quality, and size.
- Asset-linking to interlace projects, iterations, or components.
- Search intelligence that ranges from basic to complex Boolean.
- Rights and privileges that controls access and actions for users and groups.
- Reel building to create a multimedia presentation of assets with integrated titles and transitions.
- Digital rights management to ensure proper usage and restrictions of assets based on customized options.
- Distribution of assets in a format that meets an individual user’s needs and access rights.

BrandApproval: manages the end-to-end process of routing creative to a project team. BrandApproval facilitates:
- Capture of digital comments.
- Multiple version comparison.
- Synchronization of comments and directives
- Review of others comments.
- Version tracking.
- Approval or rejection for creative correction.
- Archiving final iterations automatically to the BrandVault solution.

BrandProgression: further augments BrandApproval with a templated workflow solution that fully manages a branding campaign from concept to execution. BrandProgression delivers:
- A comprehensive tracking system that oversees every action throughout the production process.
- Historical logging that can be used to audit and research a project or process.
- Pre-built templates that can be instantly adjusted through drag-and-drop manipulation.
- Flexible workflow design that allows changes to tasks and assignments in real time.
- Total process visibility through an intuitive dashboard to mange staffing and problem-solving.
- Intelligent user profiles that can designate backup resources for out-of-office or ad hoc needs.
- A sophisticated system of notifications and alerts to maintain process flow and monitor deadlines.
- A electronic job jacket to manage both creative and non-creative files.
- An integrated tasking system that performs all actions within the system—not just schedules them.

Brands like Oral-B, Renault, United States Postal Service, and McDonald’s® Corporation, have adopted our solution to control their creative projects.

To learn more or to see a demonstration, contact us at 312.220.1700 or info-america@marketforward.com.